The history of race car livery design dates back to the early days of motorsport, when cars were adorned with the colors and logos of their sponsors. Over the years, livery design has evolved significantly, with teams and manufacturers using it as a way to differentiate themselves on the track and to communicate their brand identity to fans. Here are six examples of iconic race car liveries from over the years:
- Gulf Racing Livery: This livery, which features a blue and orange color scheme with a distinctive wave pattern, was made famous by the Ford GT40s that dominated the 24 Hours of Le Mans in the 1960s.
- Martini Racing Livery: This livery, which features the iconic Martini stripes, has been used by various teams over the years, including Porsche, Lancia, and Williams.
- JPS Lotus Livery: This livery, which features a black and gold color scheme with the JPS (John Player Special) logo, was used by Lotus in the 1970s and 1980s.
- Marlboro McLaren Livery: This livery, which features a red and white color scheme with the Marlboro logo, was used by McLaren in Formula 1 from the 1970s to the 1990s.
- Rothmans Porsche Livery: This livery, which features a blue and white color scheme with the Rothmans logo, was used by Porsche in various motorsports series in the 1980s and 1990s.
- Red Bull Racing Livery: This livery, which features a blue and red color scheme with the Red Bull logo, has been used by the Red Bull Racing team in Formula 1 since 2005.